Insights
See what works, then make another.
Numbers for every post and account, trends ranked by fit to each brand, competitors side by side, and reports anyone can open by link.
What it does
Every post and account, over time
Insights for each post and account: followers, views, what formats and lengths work, and the best times to post.
Make another like this
Your best post’s format, caption, accounts and length, filled in for the next one.
Trends that fit the brand
What’s rising on Google Search in your country, Mastodon, Bluesky and YouTube’s popular chart, with how big each already is, ranked by fit to each brand with the reason, plus posts taking off among the accounts you watch. One tap drafts the post.
Competitors side by side
Follow public accounts and compare their pace, typical views and engagement with yours. Nothing is ever done to their account.
Reports by link
Share a report as a link, with no account needed to read it.
Google Business Profile numbers
Your listing’s views on Search and Maps, calls, website clicks and direction requests.
How insights compare
Competitors and trends are on every Chockstone Labs plan. Reports anyone can open by link come with Creator and Studio.
| What it does | Chockstone Labs | Buffer | Hootsuite | Later | Metricool | Publer |
|---|---|---|---|---|---|---|
| Competitors side by side | Yes: Every plan | Not found | Yes: Every plan, up to 5 | Paid plans only: Scale, Instagram only | Yes: Free plan, 5 fixed | Paid plans only: Business |
| Trends to post about | Yes: Ranked by fit to each brand | Partly: Threads only | Partly: Listening, Advanced | Paid plans only: Growth | Not found | Paid plans only: Professional |
| Reports anyone can open by link | Paid plans only: Creator and Studio | Partly: Exports only | Partly: Shared with named users | Partly: Share link on Growth; sign-in not stated | Paid plans only: Starter | Partly: A PDF emailed to you |
| Best times from your own posts | Yes: Every plan, per account | Partly: General times, not yours | Yes: Plan not stated | Paid plans only: Starter | Yes: Free plan | Paid plans only: Business |
Checked November 1, 2026 on each company’s own pages. A plan name means that plan or a higher one.
- Has it
- Paid plans only
- A narrower version
- Their page says no
- Not found on their pages
| Tool | Cheapest monthly price |
|---|---|
| Chockstone Labs | Free Starter |
| Metricool | Free |
| Publer | $30 Business, $5 or $10 an account |
| Hootsuite | $99 Standard, per user, billed yearly; monthly rates aren’t published |
| Later | $110 Scale |
| Buffer | Not found on their pages |
Sources
- Buffer: features
- Buffer: analytics
- Buffer: posting schedules
- Hootsuite: analytics
- Hootsuite: Standard plan
- Hootsuite: Advanced plan
- Hootsuite: exporting reports
- Hootsuite: publishing
- Later: plan availability
- Later: pricing
- Metricool: free and paid plans
- Metricool: pricing
- Metricool: reports
- Publer: competitor analysis
- Publer: plans
- Publer: automated reports
- Publer: what Business includes
We make Chockstone Labs, so we are not neutral. These rows are the ones this page is about, so each tool’s strengths elsewhere don’t show here: our full comparisons say where each tool is ahead. Prices and plans change often, so check their sites before you decide. If something here is wrong, email hello@chockstonelabs.com and we will fix it.
Start free, with no card.
Free for 1 brand, $19 a month for 5, $79 a month for 25. Creator and Studio also add client approval links, shared reports and your own link page design. Questions? Email hello@chockstonelabs.com.