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Chockstone Labs vs Metricool

Metricool is the closest to us on price: it also charges by brand, it costs less at 5 brands, and its free plan connects to AI assistants too. Chockstone Labs puts approvals, keyword DMs and the API on every plan, has no AI credits, and enforces your rules on its server when an assistant does the work.

Checked October 26, 2026, from Metricool’s own pages. Prices in US dollars, before tax.

Side by side

Metricool facts from the sources below, checked October 26, 2026. Chockstone Labs facts from our pricing and features pages.
Feature	Chockstone Labs	Metricool
Priced by	Brand. Every plan has every feature.	Brand, in tiers. Features differ by plan.
Monthly price	Starter free · Creator $39 (5 brands, 15 accounts, 5 people) · Studio $149 (25 brands, 75 accounts, 25 people). Yearly: $390 and $1,490.	Starter $25 (5 brands) · Advanced $67 (15 brands) or $107 (25 brands), billed monthly. $20, $53 and $85 billed yearly.
Free plan	1 brand, 3 accounts, 2 people, 90 posts a month, every feature	1 brand, up to 20 scheduled posts a month, 30 days of analytics
Trial	None needed: Starter is free with no time limit	None stated; the free plan stands in
Networks	Instagram, Facebook Pages, Threads, TikTok, YouTube Shorts, Pinterest, Mastodon and Google Business Profile (full list)	Includes Pinterest, Twitch and Google Business Profile. X is a paid add-on.
Approvals	Every plan. Clients approve through a link with no account.	Advanced and Custom
Inbox	Every plan: comments on Instagram, Facebook, Threads and YouTube, plus Instagram DMs	Every plan, including free
Comment-to-DM	Every plan, on Instagram	Flows, on Instagram and TikTok, released September 1, 2026. Free for a limited time, then a paid add-on.
Link in bio	Every plan, with cookieless tap counts and A/B tests	Smartlinks, from Starter
Built-in AI writing	None. Your own assistant writes, so there are no AI credits.	Assistant credits per brand a month: 5 on Free, 20 on Starter, 35 on Advanced
AI assistants (MCP)	Every plan. Approvals and limits are enforced on our server.	Every plan, including free, since June 26, 2025. Doesn’t reach the inbox or Smartlinks.
API	Every plan	Advanced and Custom
Reviews	New in 2026, so no third-party reviews yet	Capterra 4.4 from 97 reviews

Where Metricool is better

Costs less at 5 brands: $25 a month against our $39.
Deeper analytics, including ad accounts, and competitor tracking.
Its MCP server has been running since June 2025 and works on the free plan.
Posts to Twitch, which we don’t, and its keyword DMs work on TikTok as well as Instagram.

Where Chockstone Labs is better

Approvals on every plan, including free, with client links that need no account. At Metricool approvals start on Advanced.
Keyword replies by Instagram DM included on every plan, not an add-on.
The API on every plan. At Metricool it starts on Advanced.
No AI credits: your own assistant writes. Approvals, posting limits and messaging rules are enforced on our server, so it can’t skip them.
Brand deals, link-in-bio A/B tests and file requests on every plan.

Which should you pick?

Pick Metricool if price at 5 brands matters most, or you need ad analytics and competitor tracking. Pick Chockstone Labs if you need approvals, the API and keyword DMs without moving up a tier, or want your assistant held to rules on the server.

Sources

We make Chockstone Labs, so we are not neutral. We use Metricool’s own pages, date every check and say where Metricool is better. Prices change often: check Metricool’s site before you decide. If something here is wrong or out of date, email hello@chockstonelabs.com and we will fix it.

Checked: October 26, 2026
Metricool: Brand
Chockstone: Per brand · free, $39, $149
Approvals: Metricool: Advanced and Custom · Us: every plan
More: All comparisons

Start free, with every feature and no card.

Every plan has every feature. Plans differ only in how many brands, accounts and people they hold. Questions? Email hello@chockstonelabs.com.

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